Caesars Loyalty Data

Caesars Entertainment

Caesars was able to use its customer loyalty program data to secure a $185 million loan in 2018. The data was used to demonstrate the value of Caesars’ customer base and their spending patterns, which helped to reduce the interest rate on the loan.

Others Doing The Same In The Industry: MGM Resorts International sold its loyalty program, M Life Rewards, to Blackstone Group for $2 billion in 2019.

DATA USED

Customer loyalty program data

DATA VALUATION

Caesars estimated the value of its customer loyalty program data at over $1 billion.