HIGHWAYS ENGLAND
Exploring ways to use its data to improve traffic management and safety on the country’s highways. By analyzing traffic and weather patterns, the organization can make more informed decisions about road closures, speed limits, and other measures that can impact traffic flow and safety. The organization is also exploring ways to monetize its data through partnerships with technology companies.
Others Doing The Same In The Industry: The Virginia Department of Transportation uses data collected from sensors on highways to improve traffic flow and reduce congestion.
DATA USED
Traffic and road condition data
DATA VALUATION
The organization believes that its traffic and road condition data could be worth up to £7 billion.